jcCommerce

Marketing Secure Delivery: Blog Reviews

24th September, 2007 - Posted by Chance -

Its been about a month since I started seriously marketing Secure Delivery and as promised previously I’d like to share with you some of the results.

Reviews and Blog Mentions

A number of things contributed to increased traffic on the Digital Product Delivery site, the primary being other bloggers reviewing and trying out Secure Delivery. After looking at my web stats, here are some of the sites that have reviewed Secure Delivery and sent traffic over:

Burt over at osworld is a long-time and strong supporter of Secure Delivery (thanks Burt!) and has mentioned it numerous times- recent examples include how to set up an auto-return bonus offer using Secure Delivery and a proper review with video showing the product setup process.
Mark over at 45n5 did a review including a Secure Delivery tutorial showing how to set up a product.
TylerCruz.com mentioned Secure Delivery in a post on how to monetize your blog.
Sarah over at AIS By Sarah did a review of Secure Delivery after it “saved her bacon” as she so eloquently put it :)
Empress at Building My Empire went over the virtues of the Secure Delivery free plan and gave a bit of a review on her site.
Finally, Adnan over at Blogtrepreneur did a paid review of Secure Delivery on his blog.

If you have mentioned Secure Delivery or did a review and I missed you, please let me know- its possible someone might have slipped through the cracks and I’d like to give credit where credit is due!

The Result?

I haven’t really decided if I want to show actual traffic numbers on this blog- thats quite a bit of information to be giving competition. I will however give you an idea of the traffic growth Secure Delivery has experienced this month with the following graph from my stats program:

Secure Delivery Traffic Growth Graph

Some Quick Facts:

Traffic at Secure Delivery has increased almost 1250% this month.
We have experienced a 150% increase in Free Plan signups
We are currently experiencing a 14.2% conversion rate from Free to Paid plans, although I expect this number fluctuate and drop before becoming stable on a lower number
3rd Party payment processors have begun to actively seek us out and request that we integrate them
We have received feedback from actual users and reviewers, which is priceless
We have to actually pay out affiliate commissions this month :P

All in all, not a bad first month of “serious marketing” for Secure Delivery. In the next month we are looking forward to launching a major feature or two and buying a couple reviews on high-profile sites to get Secure Delivery more exposure. Stay tuned, and I’d love to hear your feedback!

Posted on: September 24, 2007

Filed under: Marketing an Online Service