Interesting Digital Product Statistics from Secure Delivery

26th December, 2007 - Posted by Chance -

In the comments on this post Will of Internet Marketing Fool proposed that we share some stats from Secure Delivery as a promotional tool. I’ll have to ask the lawyers about giving sales figures and the like before I am comfortable doing that, but I would like to share some aggregate statistics from Secure Delivery along with some interesting observations I have made.

Secure Delivery Stats

I put this section first for two reasons- First, I am proud of Secure Delivery and want to toot my own horn :) Second, this gives you an idea of my sample base for the rest of the conclusions in this post.

  • Users: 250+ (paid and free accounts)
  • Products: 500+ products
  • Transactions: 3200+ Transactions
  • Payment Stats: 90% Paypal, 8% ClickBank, 1% PayDotCom.
  • Average Product Size: 15.4MB
    Smallest Product Size: 43k
    Largest Product Size: 1.2GB

Notes: These stats are from cursory examinations of the database tables for the Secure Delivery app. As such, a small number of the user accounts are development test accounts (maybe 10?). Likewise with the products- probably 25 are test products using various processors. If I had to guess, probably 300 of the transactions are for testing too. 1% or so of the transactions don’t use a publicly available payment processor like PayPal or ClickBank- they are for internal testing using processors like 2CheckOut and eBay that we are working on.

The Interesting Observations:

  • eBooks generate more sales in the first week than other download types.
  • Programs / scripts / utilities generate the most sales over the life of a product.
  • Collections of information (recipe books, information databases, etc) and how-to ebooks produce better long term sales than marketing ebooks.
  • Marketing ebooks generally produce 90% of their sales in the first week and then fall off the face of the earth.
  • There are a lot more Marketing ebooks than there are other types (probably 3:1).
  • Images, graphic packs, etc. sell surprisingly well with consistent sales numbers.
  • Conversational type sites (blogs, forums, etc) produce better and more consistent sales over time than pure sales pages.

    Here is an example of what I call a conversational pitch. Here is an example of what I call a pure sales page. Note that in the interest of fairness neither of products sold on these pages are processed by Secure Delivery.

  • Warrior Special Offers (WSO) produce pretty good sales for about 3 days, then die.

    • The Disclaimer:

    I am no analytics expert, so your results may vary. These observations are provided purely for the insight and entertainment of my blog readers because I thought they would be interesting from an academic perspective. These observations were made from looking at server logs and database tables. This was an attempt to share what I find to be accurate based on my personal observations. There is no chance in hell of me sharing any specific numbers, user information, or database tables from Secure Delivery with anyone, so forget that :)

    3 Comments

    Will

    December 30th, 2007 at 3:44 pm    


    Those are very interesting stats!

    I especially find it interesting that compilations and graphics tend to sell better over the long term. Of course, it might just be specific to your sample, but it’s interesting all the same.

    Thanks for putting them together.

    Chance

    December 30th, 2007 at 4:35 pm    


    Will-

    I think its because graphics packs, databases, etc are usually “timeless” information that people will always need while the ebook segment is usually more topical.

    That, and in the case of marketing ebooks, they are only good sellers until the “next big thing” comes along, then everybody jumps ship to the next big make free money idea.

    Shauna Stevens

    November 12th, 2008 at 4:44 pm    


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