Working on a new design… tell me what you think.
Ignoring the text and the odd button I haven’t updated yet, what do you guys think of the new design for DigitalProductDelivery.com?
(click image for full size view)
Of course there will be a nice big Secure Delivery sales type graphic in the big open white spot, probably promoting our free single product plan.
Secure Delivery will still be the name of a service offered, and we are going to name the affiliate system too. What we’re going for is DPD being the “solution website” with Secure Delivery and the not-yet-named affiliate system being services offered there. Plans will stay pretty much the same, but they will be marketed differently, i.e. Basic will become “Secure Delivery”, Advanced will become “Secure Delivery + Affiliate System”, etc.
Comment by Empress on 16 April 2008:
I think the new design looks great! I love the big blue text on the left side - it really makes things stand out without crowding out the whitespace. I think you’ve got a winner there :)
Comment by Will on 16 April 2008:
There’s not much there, but what’s there looks okay, but you can tell a man’s behind the design (lots of straight lines, angles and the colour blue).
I would like to see the use of more graphics to make it less wordy and more friendly. Presumably, that’s what the rectangular space is for? I’d still like to see, perhaps, a small graphic for each of the big blue benefits.
The graphics I’d like to see would include not-too-cheesy images of everyday-looking people. Perhaps try some warmer colours too.
Comment by JBourne on 17 April 2008:
Are you going to put a still image or flash graphic in the white space? I think flash would make it look really sleek. Doesn’t have to be that fancy of an animation, could just be a slide show of pics with business/product details or current deals.
Comment by Chance on 17 April 2008:
Thanks for the comments guys (and gal!). I changed the image to show where its at now with a graphic in the blank space and a little more style tweaking.
The processor logos at the bottom of the page go full color on mouseover and will link to pages outlining the specific processor integration / implementation support.
Comment by Jestep on 18 April 2008:
I think it’s a nice clean design, and an improvement over the existing design, but it lacks personality. I’m personally a big fan of grid based layouts, but this one just doesn’t stand out as something unique.
I would definitely get some contrasting colors in there. Maybe orange for the “All-In-One”, “Quick and Easy” … etc. Unquestionable use Orange for the “Start selling for free” button. The contrast should draw people’s attention to what you want them to do. Also, I would probably remove one of the main points, or figure out how to make a little more white space. They seem very close together to me which makes it more difficult to scan the page. Lastly, the logo doesn’t describe what the service is. If I had only the logo to look at, I would have no idea what you do. Not sure if that’s in your plans for the redesign, but definitely something to think about.
Anyway, I don’t want to tear your design apart, it is a good start, I think you just need to figure out how to make it better fit the personality of your service.
Comment by Will on 18 April 2008:
There’s an obvious call to action, now, which I like, but I still don’t like that big block of words in the middle. I appreciate it’s only 4 points that you’re communicating in that section, but I feel like it’s still too much.
It’s also still very blue… I’d be keen to try replacing the big, heavy blue font in the middle with a big, but thinner-lettered font to replace ‘blocky’ with ‘elegant’.
I would also make it clearer why the payment processor logos are on the page. Apart from the eBay logo, their intention isn’t immediately clear. It could just mean that they are ways in which I could pay to use your service rather then telling me that your service works with each of these processors.
I like the image! It tells me immediately that you’re intending to make my life easier some how. Perhaps try the start selling button in a contrasting colour to make it stand out a bit more from everything else that’s blue?
Comment by Jeff Abunza on 8 May 2008:
I like the design! Nice and clean, good color combos, and user friendly, which so many people forget these days. Awesome.