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Marketing an Online Service
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10.16.07Secure Delivery Progress Report
Marketing an Online Service, Running A Service (7)The first half of October has been a pretty good time for Secure Delivery. There have been more free account signups than we can count, our first free-to-paid conversions, and quite a few paid sign ups. We even had a couple signups for more than the base plan, which just tickles me pink. Traffic and Promotion Our traffic has dropped a bit from September, but thats ok. In September I tried a bunch of random traffic producing methods- everything from "buying traffic" to social bookmarking and forum posts. While we did get a big surge ...
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09.24.07Marketing Secure Delivery: Blog Reviews
Marketing an Online Service (1)Its been about a month since I started seriously marketing Secure Delivery and as promised previously I’d like to share with you some of the results. Reviews and Blog Mentions A number of things contributed to increased traffic on the Digital Product Delivery site, the primary being other bloggers reviewing and trying out Secure Delivery. After looking at my web stats, here are some of the sites that have reviewed Secure Delivery and sent traffic over: Burt over at osworld is a long-time and strong supporter of Secure Delivery (thanks Burt!) and has mentioned it numerous times- recent examples include how to ...
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09.13.07I Love to Give Refunds… Really.
Marketing an Online Service (0)As Secure Delivery approaches 100 free and paid users (100!) we have received approximately 25 unique issues in our support tracking system. Of these 25 or so tickets, around 10 of them were anywhere from 1% to 100% our fault. Be it a bug, poor or confusing instructions, or something just plain not working- Secure Delivery is a fairly rich web application with over 20,000 lines of code, and early adopters are bound to find something we screwed up on somewhere… after all we’re human too. What is the first thing I do when I find out we could have done ...
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09.05.07A Free Subscription is not Always Free Enough
Marketing an Online Service (0)Over at Secure Delivery we are pretty proud of our new free digital download subscription option. It’s not a free trial or a try-before-you-buy kind of thing. There are no restrictions on how many sales you can make, how many downloads you can deliver, or any of that crap. Its not time limited and will never expire leaving you stranded. The fact is it really, really is free. No billing, no credit card numbers, cancel anytime. No strings attached, really. Heck, we don’t even “build a list” or market to free users with advertising or special offers for other products that ...
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09.04.07Marketing Secure Delivery - Part 1: Crazy Stuff
Marketing an Online Service (0)This will be the first in a series of posts on marketing Secure Delivery. Ok, you know how sometimes you hear about an online marketing technique and you say “That’s retarded, that can’t get good results!” and move along? Well, for shits and giggles I tried some of them out! I hesitate a bit before writing this post because people might think I’m stupid. Let me be the first to admit that most of the methods I played around with in this post are not that great- Heck I can’t believe I tried a few of them myself. Still, I’d never done ...
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